SAUER is a Brazilian high-jewelry house celebrated for its bold design language and deep cultural roots. For the debut of its Brennand Collection at The Armory Show in New York, the brand sought to amplify its artistic heritage and contemporary relevance on a global stage.
I developed a targeted press strategy, pinpointing outlets and editorial sections most aligned with SAUER’s narrative, and created the full press kit to support media outreach. The campaign secured features in Robb Report, JCK Magazine, and Forbes, establishing SAUER’s voice within the U.S. high-jewelry market.
