In celebration of Misela’s New York Collection launch, we tapped NYC fashion veteran Dani Stahl to produce a content series deployed across Misela’s email marketing, website, and social channel.

I was brought on board to coordinate creative production, shape copy, and create creative assets for this project. The collaboration resonated — the joint Instagram post with Dani sparked a 50% lift in likes and 250% increase in comments. The campaign continues to live on Misela’s digital storefront and Instagram feed.